DIVE INTO THE HARDING WAY

90+ YEARS

CURATING AMAZING RETAIL EXPERIENCES FOR OVER 90 YEARS

Our vision is to be the global leader in on board retailing and services, based on solid commercial performance and partnerships. This will be achieved by delighting customers with a world class shopping experience that offers relevant brands, great service and innovative customer experiences.James Prescott, Managing Director of Harding

 

Always with a Trinity Partnership approach between ourselves, cruise line partners and brand partners, we create exhilarating shopping experiences.

It’s this special approach that has helped us to secure contracts with over 22 cruise brand partners across the globe, including more than 62 cruise ships and creating 250 forward-thinking retail shops.

INNOVATION
OUR VISION

THE HARDING WAY

It’s our aim to be the first port of call for visionary cruise brand partners, helping to excite and entice their customers with innovative shopping experiences.

Born from carefully curated Trinity Partnerships – that only come as standard with Harding – our expert eye on logistics, with central hubs in key worldwide destinations, enables a collaborative approach like no other.

01

INNOVATION & TRUST

In today’s dynamic and ever-changing retail industry, we continually adapt with the latest innovations to challenge the market. It’s this that’s earnt us the trust of our cruise line partners, and delight of their customers.

02

STAYING TRUE TO OURSELVES

Our business specialises in retail. We pride ourselves on having built the strongest cruise line partnerships and contracts in the industry, with unrivalled global customs knowledge and 100 percent fulfilment of service.

03

INVESTING IN THE FUTURE

We invest significantly in our regional hubs around the world. That’s why we have the best products, brand partners and team members in cruise retail. Our team consistently deliver cutting-edge digital programmes, experiential marketing, bespoke designs and customer service solutions that adapt to market demands. 

04

CURATING ON BOARD COLLECTIONS

Our successful, curated, brand collections are customer-led, following in depth customer research that Harding carries out for each and every cruise partner. 

05

VALUING OUR CUSTOMERS

We aim to leave our competition standing. Thanks to years of experience and an exciting new approach to team leadership, our customer satisfaction scores remain unrivalled.