Harding celebrates global retail expertise with Carnival Splendor refit

We’re delighted to announce our latest retail launch for Carnival Cruise Line’s largest Australia-based ship, Carnival Splendor.

Swarovski Naughty & Nice campaign

The extensive refurbishment of the vessel marks a huge step-change for us, combining operations on a truly global scale across our American and Australian hubs in a collaborative first that’s set to amaze.

Entrusted to design, manage and build the retail environment for Carnival Splendor, we’ve worked in collaboration with Carnival Cruise Line to create immersive retail experiences that render the stand-out space forever more than just a place to house products. The latest in digital technology brings new firsts to the store exteriors making the retail environment a truly living experience.

Taking center stage within the ship’s expansive promenade, we’ve combined an engaging mix of the main traditional tax and duty-free product categories from fine watches to fragrances and beauty, with an assortment of prestigious international brands that sing in harmony with Splendor’s demographic. These include Bundaberg Rum, Swarovski, Le Specs, Foreo, Burberry Fragrances, and RayBan. In partnership with Carnival Cruise Line, a logo shop has also been curated to feature the most exciting product range in the fleet.

Carnival Splendor Logo Shop

Always with our Trinity Partnership approach in mind, we’ve worked closely with our brand partners and the Carnival Cruise Line architects to deliver a turnkey solution that pushes the boundaries of the art-of-the-possible in cruise retail. 

Elevating their global Christmas campaign, Swarovski have a Naughty & Nice pop-up with an impressive ‘wheel of fortune’ interactive spinner. Plus, Bundaberg Rum has taken centre stage with a branded tasting bar, with its window display featuring 3D Bear – the brand’s iconic mascot – on a four-screen video wall. An impactful eight-screen video wall will also host future activations. 

Foreo, a brand new beauty brand on board, also launch a beautifully designed beauty bar with interactive demonstrations, while local Australian brand Le Specs eyewear is also launching a dedicated display. 

These form part of over 40 new brands across Carnival Cruise Line’s portfolio and over 200 brands on board – an enormous choice and all at tax-free prices.

Several years in the making, our totally reimagined shopping experience is the result of guest surveys and focus groups to understand what Australian cruisers are looking for in their onboard shopping experience. 

Want to hear more about other Trinity Partnerships we’ve driven? Check out the activations we curated with Oliva Burton and Whyte & Mackay.

Want to read more? The story’s been featured on top tier travel trade media including The Moodie Davitt Report and TRBusiness.