Harding+ has been named Cruise Retailer of the Year at the 2025 Frontier Awards in Cannes for the third time in four years the business has received this prestigious accolade. This recognition reflects the passion and dedication of our teams across the globe and the strength of our partnerships with cruise lines and brand collaborators. Together, we continue to create exceptional retail experiences that put the guest at the heart of everything we do.

Over the past year, Harding+ has evolved significantly from major ship launches and bold brand activations to large-scale refits and the rollout of our Customer Transformation strategy. Every process, from supply chain to onboard experience, has been refined to deliver smarter, simpler, and more personalised shopping for every guest.

Harding+ was also shortlisted for three additional Frontier Awards, further underlining the creativity, collaboration, and performance driving the company’s success.